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Access Matt’s C-Suite
Weekly sessions with Matt’s COO, CPO, and CMO.
We Build You a Systemized Personal Brands
We work 1-on-1 with you to install the exact content and lead gen systems behind a $15M personal brand. Your voice. Your brand. Your business.
Trusted by 5,000+ founders
hyperfury
taplio
seamless.ai
pray.com
foreplay
teleport
figure
contact
courseai
classy
The Family Fund
brain apes
hyperfury
taplio
seamless.ai
pray.com
foreplay
teleport
figure
contact
courseai
classy
The Family Fund
brain apes
Everything included
Everything you need to scale with clarity, speed, and leverage.
A complete operating environment for a founder-led company.
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Optimized personal brand
Turn your content into an always-on growth engine that compounds trust.
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Talent OS access
Hire world-class operators, writers, and editors already vetted by Matt.
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Advanced founder blueprint
Access 100+ battle-tested systems to build your company’s operating rhythm.
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Group calls with Matt
Weekly live strategy and feedback directly from Matt and his C-suite.
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Exclusive founder experiences
Private retreats with 7- and 8-figure founders.
The machine
The Content GPS. Built For Your Business.
Get the exact personal brand system we use in our 8-figure business.
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Content GPS System
Complete positioning, messaging, and competitive advantage built into a document your entire team executes from. The foundation every other system runs on.
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Content Workflow System
80+ hooks written for your niche. 30-day content calendar. Repurposing SOPs your team runs without you.
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Strategic CTA System
Every piece of content becomes a lead gen mechanism. CTAs mapped across all platforms so every post, video, and newsletter moves people into your world.
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Contextual Lead Magnet System
Rotating lead magnets matched to content topics. Right offer, right moment, right audience. Increases opt-in rates without publishing more content.
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Core Newsletter System
An owned audience independent of any algorithm. Weekly cadence, monetization ladder, and segmentation strategy compound in value every month.
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Workshop System
A done-for-you conversion framework that moves warm leads to decisions without high-pressure tactics.
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Plus: 200+ custom assets built for your brand, your voice, your niche. Founder track + team member tracks for your social manager, video editor, and chief of staff.
In Founder OS Velocity, I share the systems built over a decade of scaling personal brands to 8-figures.
You don’t need more effort. You need better leverage.
In Velocity, we install the Content GPS into your business. We find your biggest bottleneck, build the systems to fix it, and your team runs it from there.
Wondering if Founder OS Velocity is right for you?
Velocity is for you if...
✓You’re a founder doing $30K+/month with a proven offer.
âś“You want systems installed in your business.
✓You’re ready to put in your 20%: your voice, taste, and judgment.
âś“You want dedicated 1:1 support and access to experienced operators.
Velocity is not for you if...
×You’re looking for basic business advice or general tips.
Ă—You prefer a one-size-fits-all approach to business scaling.
×You’re looking for a course with pre-recorded videos and no live support.
×You’d rather do all the work yourself than rely on proven experts.
Frequently Asked Questions
The Content GPS is a 7-stage operating system that maps your entire personal brand from positioning to scale. We use it to find your number-one constraint and install the systems to fix it.
We build every asset to 80% complete: the strategy, structure, first drafts, and systems architecture. You apply the final 20%: your voice, taste, and judgment.
You start with a deep-dive with the Chief Product Officer, then you are paired 1-on-1 with a dedicated advisor and gain access to the wider operating team.
We do the heavy lifting. Your part is showing up for strategy sessions, applying your voice to the assets, and engaging with your advisor.
Founders doing $30K/month to $10M+/year with a proven offer who need a systemized personal brand to compress the sales cycle and drive qualified inbound.
Velocity is a premium engagement. Pricing is shared on your Brand Strategy Call once the team understands your situation and highest-impact systems.
Courses give you information. Agencies hold the keys. Velocity installs actual systems into your infrastructure, and everything built is yours.
No. Results vary based on implementation, market conditions, experience, and consistent execution.
Apply and schedule a call. The program is curated and not every applicant will be selected.
Build a business that works for you, not the other way around.
Access Matt’s C-Suite
Your business gets the minds behind multiple 8-figure brands.
Sessions with Matt
Real-time strategy. What’s working now, before the world sees it.
1:1 Onboarding Call
Tailored roadmap. Zero confusion. Instant clarity.
Talent OS Access
Plug into a vetted bench of A-players.
AI Tools
Think less. Build faster. Operate smarter.
Exclusive Invites
High-trust rooms, real friendships, strategic leverage.
License Our Systems
Instantly install the architecture of scale.
Tight-Knit Community
No fluff. Just founders who actually build.
The future belongs to founders with velocity.
Chaos Founder
✦Hiring is slow and uncertain: no pipeline, no scorecards.
✦Business depends on you.
✦No calendar space, always in Slack.
✦Team is reactive and bloated.
✦Offers seem confusing or inconsistent.
✦Content is chaotic or ad-hoc.
✦Every client adds more work.
✦Growth is tied to how hard you can work.
✦Building backwards: revenue does not equal freedom.
Velocity Founder
✦Scaling a calm, brand-led company.
✦Business grows while you’re offline.
✦Strategic, clear, and time-rich.
✦Team is lean, high-output, and aligned.
✦Offers are clear, premium, and scalable.
✦Content is systemized and multiplying reach.
✦Every system installed adds more freedom.
✦Talent OS gives you vetted operators.
✦Growing more by doing less, better.
✦Scaling with leverage, clarity, and intention.
How we actually work
The 80% Hybrid Model
The honest approach to building your brand. Because anyone who promises fully done-for-you is lying.
Your taste. Your judgment. Your voice. Your expertise.
There’s no world where your brand, voice, expertise, and positioning get built without you involved. The result is something genuinely yours, runs without you, and converts because it is authentic.
Your journey
Here’s Exactly How It Works
From call to installed systems in weeks, not months.
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Step 1
Brand Strategy Call
You start with a deep-dive brand strategy session. We map your business across the Content GPS stages, identify the constraint, and build your implementation roadmap.
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Step 2
Dedicated Advisor
You are paired with a trained operator who works directly with you to install systems in priority order.
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Step 3
Systems Installed
Throughout the engagement you have direct access to the C-suite through Slack and 1:1 calls while systems are installed into your business.
Sean
Chief Product Officer
Nick
Chief Marketing Officer
Diego
Founder OS Studios
Ana
Social Design Lead
Claire
Chief of Staff
Rachel
Lead Copywriter
What are other founders saying about my systems?
“Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business and life.”
Alex Lieberman
Co-Founder, Morning Brew
“Matt is AWESOME. I love his energy. I love his mindset. Learn from Matt, someone who has done it.”
Harry Dry
Founder, Marketing Examples
“Matt is one of the most thoughtful founders I know. His systems make complex growth feel executable.”
Brett Adcock
Founder, Figure AI
“Founder OS translates personal brand into a real operating system rather than another content treadmill.”
Steve Gatena
Founder, Pray.com
“The clarity and discipline behind these systems are exactly what founder-led brands need.”
Harley Finkelstein
President, Shopify
“A rare mix of practical operating detail and founder-level strategic thinking.”
Gerard Adams
Founder, Leaders Create Leaders
*IMPORTANT: Earnings and results vary. Testimonials do not guarantee similar outcomes.
Build a business that works for you, not the other way around.
Install the systems that turn your personal brand into a compounding growth engine.