Sam Parr
Founder, The Hustle
Build a business that actually makes money
★★★★★
over 3,500 STUDENTS and counting
The complete step-by-step program that’s helped thousands of founders turn ideas into income — with the exact systems and tools to make it happen.
What’s inside Business Class
A proven framework for founders — including the full curriculum, practical playbooks, and private community that have helped over 3,500 entrepreneurs build thriving businesses.
01
The Business Class course
Plot, plan, and build your business with 22 in-depth lessons taught by Sophia.
02
Access to The Lounge
Our private community and social network with over 3,500 business owners.
03
300+ interactive worksheets
Refine your unique business plan with over 300 pages of interactive worksheets.
04
Over 100 videos with top founders
Stream over 100 hours of interviews and trainings from founders and experts.
The next generation of entrepreneurs.
From designers to coaches to consultants, our students are redefining what it means to build a business on their own terms.
MY REVENUE HAS GROWN OVER 216% SINCE JOINING
“Neon Cowboys’ revenue has grown over 216% since joining Business Class. We are proud to say that we’re growing as a company.”
Asia Hall
FASHION TECH
WE WENT FROM ZERO TO FIVE FIGURES IN SIX WEEKS
“I launched my business and went from zero to five figures in revenue within six weeks. Instead of starting from scratch, Business Class gave me the structure.”
Kristen Alpaugh
BOTANICAL ARTIST
I'VE BOOKED MULTIPLE 6-FIGURE CONTRACTS
“I’ve had a 420% increase in e-commerce sales and overall revenue is up 82% since taking Business Class.”
Elisabeth Rose
E-COMMERCE & EVENTS
No matter what you do, you belong here.
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I've been there.
From eBay powerseller to $100 million in revenue — I’ve hit it big, messed up bigger, and wouldn’t change a thing. I had no degree, no network, and no mentors. Just trial, error, and persistence. After building three multimillion-dollar companies, I created Business Class to share what I’ve learned — for the founders who learn by doing, not by reading textbooks.
Inside, you’ll find real-world lessons, candid stories, and a community that makes building a business feel a little more human.
Founder Of:
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18+ years in business
Real operating experience, not theory.
Scaled a company from zero to $100 million annually
Built and led one of fashion’s fastest-growing brands.
Invested $5 million into over 40 startups
A broad view across business models and industries.
Named to Forbes' America's Richest Self-Made Women
Recognized for building an unconventional career and company.
Build with the right people
Connect with thousands of founders, freelancers, and creatives who are building businesses on their own terms. Ask questions, swap ideas, and share wins — no jargon, no ego.
Stay focused and move forward
Use the structure and tools inside Business Class to set clear goals, track progress, and keep momentum — at your own pace.
Refine your idea, create a plan, and execute
Start wherever you are. Define your offer, brand, and strategy with step-by-step lessons and real-world frameworks built for action, not theory.
Learn what actually works
No hype, no filler — just the strategies, systems, and lessons that have helped thousands of founders build profitable, sustainable businesses.
Insider secrets from the very best
CREATIVEE-COMMERCEFOOD & BEVERAGETECHBEAUTYFINANCE
Representing experience across nearly every industry, you'll have access to over 100 hours of workshops and interviews with founders who've collectively created businesses worth over $10 billion.
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Jen Rubio
Co-founder, Away
Amanda Chantal Bacon
Founder, Moon Juice
Payal Kadakia
Founder, ClassPass
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Trinity Mouzon Wofford
Co-founder, Golde
Cami Téllez
Founder, Parade
Daymond John
Founder, FUBU
Nancy Twine
Founder, Briogeo
Real founders. Real momentum.
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The course curriculum
22 in-depth video lessonsTake on your own time300 worksheetsOn all devices
FLIGHT 01
The Jet Fuel
Clarify the problem you solve and define the product or service that can carry the business.
- Clarify the problem you’re solving for your clients or customers to create the exact solution to fit their needs
- Define and refine your Peak Product—the product or service that will skyrocket your business to new heights
- Map out where your business sits among your competition—and how to take advantage of the white space
- Discover your unique Jet Fuel—what sets you and your unique business apart and how to leverage those strengths
FLIGHT 02
Passenger Check-In
Know exactly who you serve, where to find them, and what they genuinely want.
- Discover where to find your dream customer by reverse engineering the competition and hacking the system to identify exactly who you’re selling to
- Clarify who your customers are, where to find them, what they love, and how to reach them
- Glean priceless insights through user interviews and validate whether your product or service is what they actually want
- Attract customer love by defining the feelings your brand will evoke—the root of all great marketing
FLIGHT 03
A Brand That Soars
Create a recognizable, differentiated brand people can remember and trust.
- Create a premium brand identity—from logos to typefaces to color palettes and beyond
- Nail a compelling and memorable business name
- Strategize how you’ll cut through the noise; to zag when everyone else is zigging
- Clarify an internal brand that reflects your external brand values to build a business with real integrity
FLIGHT 04
Ground Control
Build the legal and financial foundation that keeps the business stable.
- Choose the right business entity—from corporation to LLC to sole proprietor, and discover the path that’s right for you
- Learn the step-by-step methods you need to trademark your brand name and logo and protect your ideas
- Understand the tax implications for your unique business and avoid common pitfalls
- Gain confidence with the foundations of financial literacy—and figure out how much money you need to run your business
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FLIGHT 05
Hark! It’s Marketing
Turn the value of your offer into stories and campaigns customers care about.
- Discover how great marketers leverage storytelling to make even basic products sexy—and how you can too
- Gain skills to leverage paid media, earned media, and owned media
- Establish why your customers should care about you—as well as how and where you’ll reach them
- Learn and implement best practices for social, email, and paid marketing
FLIGHT 06
Loyalty Points
Create a customer experience worth returning to and talking about.
- Learn how to craft an above-and-beyond customer experience that cultivates brand obsession, word-of-mouth, and major loyalty
- Understand how to handle challenging customers and complaints with grace, and use pre-written scripts to make it easier
- Know the tricks to creating delightful, unexpected, and memorable moments for your customers
- Discover how to measure customer sentiment without lifting a finger
FLIGHT 07
Team On The Ground
Hire well, lead clearly, and create a culture people can do great work inside.
- Know when it’s time to hire, how to find and recruit great talent, and provide a great candidate experience
- Gain skills in leadership and learn how to build a healthy, happy internal culture
- Get schooled on people management, payroll, project management, and all the fine print
- Learn how to build a transparent culture rooted in trust and accountability
8 more in-depth trainings
Learn from experts in digital marketing, community building, influencer marketing, fundraising, and more.
Goal setting
Pitching press & media
Pro negotiation tactics
Venture fundraising
Influencer marketing
Building communities
Selling on social
Copywriting
Oh yeah, even more insane bonuses
Receive over $3,500 in additional bonuses
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($3,000 value)
Essential Legal Documents
Keep yourself covered with seven essential legal documents, from client relations to employee and contractor agreements.
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($297 value)
Pitch Presentation + Client Proposal Templates
Stand out from the competition with two polished presentation templates. Add your pictures, paste your text, and make the pitch yours.
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($250 value)
The Finding Business Clarity Course
Get clear on the life you want and structure your business around that vision, before momentum makes changing direction harder.
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($97 value)
The Well-Connected Handbook
Learn the frameworks used to grow an online presence from zero to more than a million followers, plus copy-and-paste networking templates.
Knowledge is power. Community is insurance.
Business Class will help you overcome...
The fear of not knowing where to start
The fear of your business failing
The fear of doing it alone, without support
The fear of thinking you’re unqualified
The fear of not having enough time
The fear of not having enough money
Learn from someone who actually built a $100 million business
Business ClassOthers
✓Access to Sophia's proven business framework
×Generic advice pieced together from random sources
✓A complete start-to-scale curriculum
×A narrow course that solves one isolated problem
✓A private community of serious founders
×Building alone without feedback or accountability
✓Lifetime access to updates and resources
×Short-term access that expires
✓Expert interviews across industries
×One person’s limited point of view
Choose Your Plan
Choose the payment option that works best for you.
Give it two weeks. Not for you? We'll refund you.
MOST FLEXIBLE
3 monthly payments
$185
per month
- Lifetime access
- All 7 Flights
- The Lounge community
- 300+ worksheets
- Expert trainings and bonuses
Includes lifetime access
BEST VALUE
Pay in full
$495
one-time payment
- Everything in Business Class
- Save compared with the payment plan
- Immediate full access
- All future updates included
Give it two weeks. Not for you? We’ll refund you.
Your business besties are waiting inside
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All of our material is digital. Learn at your own leisure.
Business Class is entirely digital, giving you the freedom to learn from anywhere, whether you're in your PJs or a fresh-pressed pantsuit. Move through the curriculum at your own pace and return whenever your business reaches a new stage.
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What students are saying:
★★★★★
“I've been through so much school, went through an MBA many years ago, and have worked in corporate and small companies through continued education — and nothing compares to this.”
Heather LaCouture
CONSULTING
★★★★★
“As a CEO of five brands and ventures, I carve out time and really invest in learning. Business Class is not like any other program on the market. It is really worth the investment!”
Rizza Lana
BEAUTY
★★★★★
“The relief I felt after the live calls has already been worth the price of admission. I finally feel like I can confidently fly solo.”
Amanda Bird
THEATER
★★★★★
“I've invested in other learning channels and courses. None have helped me the way Business Class has. I've already increased my client base by pivoting.”
Summer Bennett
INTERIOR DESIGN
★★★★★
“I just quit my day job and feel super liberated. I’m so excited to have my own business be my main focus moving forward. Thank you, Business Class, for changing my life!”
Tammy Lung
WELLNESS
★★★★★
“Business Class is amazing, and I highly recommend it for every business owner — whether you are just starting out or already making millions a year.”
Whitney Osei-Akintaju
E-COMMERCE
Try Business Class risk-free
Give it a week. If you don’t feel we’ve delivered on our promise, simply email us within 7 days and we'll give you your money back.
Have questions? crew@businessclass.co
Business Class is for you if:
✓
You're inspired by a business idea you want to validate and pursue
✓
You’re an existing business owner ready to professionalize and grow
✓
You've been seeking a community of other business owners
✓
You’re ready to commit to yourself and your dreams
✓
You’re ready to nerd out on strategy, marketing, finance, leadership, and more
Business Class is not for you if:
×
You prefer a cheesy get-rich-quick scheme over putting in the real work
×
You have absolutely no business idea and no interest in finding one
×
You are not committed to personal or professional development
×
You expect one-on-one coaching instead of a robust self-led program and community
Your most frequently asked questions:
Yes, and also if you have an existing business. Business Class is designed for founders-to-be refining an idea and established founders who want to professionalize, grow, and find community.
Almost certainly. The program includes product, service, digital, creative, and local business examples, and the community spans a wide variety of industries.
Students range from solopreneurs and freelancers to agencies and companies doing millions in revenue.
No. Enrollment is licensed to the purchaser and login sharing is prohibited.
Yes. Students join from around the world, and the core business principles apply internationally.
This is not a one-on-one coaching program. It is a robust self-led curriculum with group learning, community support, live sessions, and expert workshops.
Seven core modules, expert interviews, interactive worksheets, private community access, bonus trainings, and lifetime access.
No. You do not need a website, LLC, logo, or finished offer. The first module helps you develop and validate the right idea.
Plan for roughly three hours per module, but move at your own pace. Lifetime access lets you revisit the work as the business evolves.
Nothing expires. The program is designed for real life, and you can pause, return, and continue whenever you are ready.
Go ahead, write us off. Literally.
This program isn't free. But for eligible business owners, professional education may be a deductible business expense. Ask your tax professional what applies to you.
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Need assistance?
Chat with the Flight Crew!
Have a question about Business Class? Email our Flight Crew and we'll get right back.
Don't get left at the gate
You won't regret starting, but you will regret waiting. You'll never know what you're truly capable of achieving without taking the first step.
It's time for you to soar.